DETERMINASI KEMUDAHAN AKSES LAYANAN DAN SKEMA BAGI HASIL (PROFIT SHARING) TERHADAP LOYALITAS ANGGOTA BMT KUBE COLOMADU SEJAHTERA, KARANGANYAR

Authors

  • Della Sephia Hardani Institut Teknologi Bisnis AAS Indonesia
  • Iin Emy Prastiwi Institut Teknologi Bisnis AAS Indonesia
  • Abdul Haris Romdhoni Institut Teknologi Bisnis AAS Indonesia

Keywords:

product quality, store layout, customer satisfaction.

Abstract

This study aims to analyze the effect of product quality and store layout on customer satisfaction at UMKM RM Kebon Keong Cengklik Boyolali. This research employs a quantitative approach using multiple linear regression with an accidental sampling technique involving 97 respondents determined through the Lemeshow formula. Data were collected through questionnaires and analyzed to examine the effect of each variable. The results indicate that product quality and store layout have a partially positive and significant effect on customer satisfaction. The findings further show that product quality and store layout partially and significantly influence customer satisfaction, meaning that the better these two aspects are implemented, the higher the level of customer satisfaction at UMKM RM Kebon Keong Cengklik Boyolali.

 

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Published

2026-04-10

How to Cite

Della Sephia Hardani, Iin Emy Prastiwi, & Abdul Haris Romdhoni. (2026). DETERMINASI KEMUDAHAN AKSES LAYANAN DAN SKEMA BAGI HASIL (PROFIT SHARING) TERHADAP LOYALITAS ANGGOTA BMT KUBE COLOMADU SEJAHTERA, KARANGANYAR. JMBEKO : Jurnal Manajemen, Bisnis & Eco-Industri , 1(1). Retrieved from https://ojsman.jurmaasin.net/index.php/jmbeko/article/view/1

Issue

Vol. 1 No. 1 (2026): JMBEKO : Jurnal Manajemen, Bisnis & Eco-Industri

Section

Articles